The Growth Playbook / Your first 30 days

A plan you can actually follow

If you do nothing else in this playbook, do this. It's ordered so that each week only asks for something the previous week made easy.

  1. Week 1 — Connect and commitConnect the platforms that share one asset. Set a weekly goal you'd hit on a bad week, and create queue slots to match. Publish two posts manually to see the flow end to end.
  2. Week 2 — Batch onceBlock two hours and make a week of content in one sitting. Bulk-upload it, let the queue schedule it, and don't open the app again until Sunday.
  3. Week 3 — Adapt and expandAdd per-platform captions to what you're already posting. Add one more platform that accepts your existing asset. Try one Studio template on a batch you've already shot.
  4. Week 4 — Read and adjustOpen analytics for the first time. Find what your top posts share, and make next week's batch three of that plus one experiment. That's the loop — everything after this is repetition.

The loop runs itself once it's set up

Connect your accounts, set the slots, and the weekly rhythm above becomes about two hours of making things — not an hour a day of posting them.