The Growth Playbook / Your first 30 days
A plan you can actually follow
If you do nothing else in this playbook, do this. It's ordered so that each week only asks for something the previous week made easy.
- Week 1 — Connect and commitConnect the platforms that share one asset. Set a weekly goal you'd hit on a bad week, and create queue slots to match. Publish two posts manually to see the flow end to end.
- Week 2 — Batch onceBlock two hours and make a week of content in one sitting. Bulk-upload it, let the queue schedule it, and don't open the app again until Sunday.
- Week 3 — Adapt and expandAdd per-platform captions to what you're already posting. Add one more platform that accepts your existing asset. Try one Studio template on a batch you've already shot.
- Week 4 — Read and adjustOpen analytics for the first time. Find what your top posts share, and make next week's batch three of that plus one experiment. That's the loop — everything after this is repetition.