Pick platforms that share an asset

The cheapest growth lever isn't posting more — it's making one thing count more than once. A single vertical video is native on TikTok, Reels, Shorts, Facebook, and Pinterest. That's five surfaces for one edit, and it's why short-form video is the format worth building a habit around.

Start with the platforms that share a format, not the ones with the biggest audience. Adding a sixth platform that needs its own asset costs more than adding three that accept the one you already made.