The Growth Playbook / The weekly loop

Ship it, then leave it alone

Refreshing a post in its first hour tells you nothing. Early numbers mostly measure how many of your existing followers happened to be online, not whether the content works.

If a platform needs a human touch before it goes out — TikTok covers are the usual one — publish to drafts there and finish in the native app on your own schedule. Everything else goes out untouched.

Ship it, then leave it alone — The Growth Playbook · Post Train