Post once, everywhere: the case for boring distribution

Most creators don't have a content problem — they have a re-uploading problem. The clip is done. The caption is written. What kills the streak is opening five apps, resizing five times, and retyping the same hashtags with a phone keyboard.

Distribution should be the most boring part of your pipeline. Batch your content when you have energy, load it into a queue, and let the schedule do the showing up for you.

Our rule of thumb: if a step happens after you hit 'export', it should be automated. Everything before that is craft; everything after is logistics.